Jack Daniel’s Old No. 7

Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary Jack Daniel’s Old No. 7 with some of America’s favorite mixers.

The Tennessee Whiskey-based beverages will contain 5% abv and be available in both Jack & Cola and Jack & Ginger flavors in early March, with Jack & Diet Cola arriving in late March. All varieties are available in four-packs of 12-ounce recyclable aluminum bottles with four-packs of 12-ounce recyclable cans available in select states. The suggested retail price for the four-pack is $9.99.

The Jack Daniel’s offerings will be the first ready-to-drink beverages in an aluminum bottle. The single-serving packaging features the iconic Jack Daniel’s Tennessee Whiskey label at the center of a sleek, black aluminum bottle, perfect for keeping the smooth whiskey pairings chilled.

“With the launch of Tennessee Whiskey-based ready-to-drink beverages in the United States, we look forward to providing our customers with a refreshing, convenient way to enjoy their favorite Jack Daniel’s mixed drinks on more occasions,” said Joseph Carvajal, U.S. Marketing Manager for Jack Daniel’s Family of Brands.

The distinct, flavorful taste of Jack Daniel’s Tennessee Whiskey is crafted using a unique charcoal mellowing process during which whiskey slowly passes, drop by drop, through hard maple charcoal and matured in new handcrafted, white oak barrels. The whiskey is then added to popular mixers for a convenient way to enjoy some of America’s favorite Jack Daniel’s drinks.

 
Jack Daniel’s Tennessee Whiskey announces its new line of ready-to-drink cocktails in Canada. Available beginning in April in select areas, these refreshing beverages will be offered in three varieties: Jack & Cola, Jack & Lemonade and Jack & Iced Tea.

Jack Daniel’s ready-to-drink cocktails will be available across Canada beginning in April, some flavour availability may vary by province. All varieties are available in four-packs of 355ml cans at a suggested retail price of $10.95. In addition, Jack & Cola will also be offered in a 473ml single can at a suggested retail price of $3.25.

“Jack Daniel’s is pleased to offer ready-to-drink cocktails in Canada,” said Jeremy Shepherd, Canada country manager for Brown-Forman, parent company of Jack Daniel’s. “The smooth taste of Jack Daniel’s paired with our customers’ favorite flavours results in a series of beverage offerings in a convenient format.”

The launch of Jack Daniel’s cocktails in Canada coincides with the strong growth of Jack Daniel’s Tennessee Whiskey across the country. Jack Daniel’s is the leader in the American whiskey category and continues to be one of the fastest-growing brands in Canada.
 

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